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Definition & Meaning

In this section you will find definitions and meaning for most of the technical terms and acronyms used on our websites, training material and publications. 


We are aware often an acronym or a term might have more than one meaning and this can create confusion thus we invite our customers to reffer to this dictionary to avoid any confusion.

SEM

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results

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SEO

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from

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This dictionary is not meant to be an exhaustive list of all terms and acronyms used in IT industry but only includes terms and acronym used by Studio Sottile. 


Please let us know if you cannot find a term we have used on one of our websites, training material, publications so we will make sure to include it as soon as possible.

StudioSottileMiniReverted

We are an Innovative European Web Engineering Studio based in Germany with over 20 years experience in the  research and IT industry.

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